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  • Writer's pictureAdrian Moreno

How I Would Grow A Pressure Washing Business

Without spending a dime in capital.


One of my childhood best friends has recently started a business.


Me being the marketer I am, loves this.


As his friend, I love it even more.


It's a pressure washing business.


He's been getting business by door-knocking and referrals from those customers he got door knocking. He's been making a few hundred dollars a day.


Pure hustling.


Anyways...


I got to thinking, "How could he do this more efficiently?


And I came up with an entire business plan.


Instead of keeping it to just me and him, I thought why not share it with you.


With that said, here is how I would grow a successful pressure washing business:


1. Start with residential pressure washing.


Instead of going for the big jobs right out of the gate, I'd go for the cash I can get right now -- the easiest and fastest.


That's residential.


And it will help me target my marketing efforts.


If I am working only with homeowners, I know where to find them and I know how to speak to them.


It will simplify the following steps as well.


2. Make a list of all of the things people buy with, before or after they pay someone to pressure wash their property.


Now that I'm working with homeowners, I can either go to a neighborhood and knock doors one by one.


That could work, but it's a lot of grueling work. Efficiency is the name of the game.


So, instead, I'd focus on building relationships with people and organizations that already have the trust and respect of homeowners.


This can get me more out of my marketing efforts, because I'll be accessing audiences of my buyers at once instead of knocking door to door.


So I'd ask myself, "Who has my customer?"


Well... obviously it would be where they already SHOP.


Right?


Homeowners shop with:


- Real estate agents (someone who's selling a home may want to pressure wash their driveway)...


- People who fix driveways (so they can tell their customer about calling you when its time to pressure wash it…)


-Garage door installers…


-Kitchen & bathroom remodelers


and anything else that someone who buys pressure washing might be interested in.


I would make a large list of companies that do these kind of work.


3. Reach Out And Propose A JV


For example, I’d reach out to real estate agents in my area and ask them to suggest my services to anybody who sells a house with them..


Because they’d be prime buyers for pressure washing (makes their house look better to potential buyers)


I’d then tell them that I’d be happy to give them a percentage of the profits, creating an easy and ethical stream of income for them.


I’d go on and do deals like these with a lot of the other companies.


I'd send an email list this:


"Hello, [name] :)


I came across [company name/or your website] and I see that you [offer. Ex. are helping people in Austin find their first homes and sell homes.]


As someone who lives in Austin, I really appreciate what you do.


And after seeing the [talk about them. Ex: endless testimonials and reviews on your site] I can tell that you’re great at what you do.


So, I’m writing to you because I’d very much like to form a joint venture.


I’m the founder of XYZ and I help people's homes and driveways look new with pressure washing.


And I would love to do the same for your clients, especially when they are selling their house.


Pressure washing is a great way to keep the outside of the home looking new for years.


I believe this can support them, especially the ones


But of course, I want you to review my work, and I’m willing to offer a free wash for you or a client to test my work and decide whether it's a good fit for your clients.


If you feel like it is, we can discuss partnering and sharing my services with your clients and splitting the revenue -- making it a true win/win/win all around.


Would you be open to discussing this a bit more and reviewing my work? Or discussing other potential collab-ideas?


Let me know with a reply back.


-Viane Irakoze

Founder of [Name of company]”


If they didn't respond I'd send this 3 days later:


"Follow up (3-5 days later)


Hi [Name],


I wanted to follow up with you to see if you had a chance to review my previous email about the joint venture opportunity.

As a reminder, I'm the founder of XYZ and I specialize in pressure washing services for homes and driveways. I think our services could complement each other well and provide a great benefit to your clients.

I would love to offer you or one of your clients a free pressure washing service to showcase the quality of our work. This way, you can see for yourself the impact it can have on enhancing the curb appeal of a property.


If you're interested in discussing this opportunity further, please let me know. I'm available to chat at your convenience.

Thank you for considering this partnership, and I look forward to hearing from you soon.


Best regards,

Viane Irakoze

Founder of [Name of company]"


5. Before I get too busy I’d hire somebody part time and train them so when the time comes you can easily make them a full time employee.


If I build enough of these joint venture relationships, I'll have my phone ringing all the time.


Before this happens, I'll start training somebody. In fact, I'd have them trained already.


I'd find a hungry worker, train him while I'm doing it myself, have him mirror me, then hand it off to him, and began hiring more workers.


This way I can focus all of my time on building lucrative relationships with the right partners that could feed me consistent clients.


And then I’d just scale the team from there, running my business through the Profit First model.


And that’s it…


That’s how I would start and grow a pressure washing business…


WITHOUT spending a dime in marketing.


Simple.


One of the most effective ways to grow any business is to get someone else to endorse you to their audience.


This will bring in hot traffic that wouldn’t have existed otherwise.


Spend your marketing efforts finding audiences that are aligned with what you have to offer and you'll surely find more customers than you know what to do with.


I hope this helped.


What business would you like to know to hear about next? Let me know in the comments below and I'll write an article showing you how I'd grow it.


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