"Idiots, Eveywhere." -Unknown
There is this guy named Dan Bagniuk on Facebook. He’s an email copywriter. A damn good one too. His content always hits. If you don’t learn from me, you should learn from him. Anyways, he made a post on Facebook the other day. Here it is:
And here were some of the answers:
“I don't email every day that's excessive.”
“I won’t read a daily email so I won’t send one.”
“Who even uses email lmao, wtf”
“7 days a weeks excessive. I find 3-4x a weeks the sweet spot. Sure mailing more frequently probably brings in more revenue short term, but it pisses people off quickly rather than nurturing. Mon - Thurs for me.”
And the funniest of all…
“I don't believe it's a valid strategy.”
Dan was a little too nice in the comments and didn’t break these people’s beliefs. I would’ve shattered them. Which is what I’m going to do now. One by one. First, let’s start with #1 “I don't email every day that's excessive.” First off, “excessive” is not a measurable metric. But you know what is? Sales. And sales get made when you mail daily. “Excessive” is subjective. Money isn’t. This is why the biggest brands in the world send you lots of emails. Hell, I get about 4-6 emails a day from Grant Cardone. A billionaire. Yeah he isn’t writing them, but he is smart enough to make sure that someone IS! Daily emails keep you top of mind - and the one who lives in the mind of their market is the one who wins. Period. “I won’t read a daily email so I won’t send one.” Lmao. I love this one. It’s cute. It happens when someone thinks they are “excessively” important. So important that they think the entire world thinks exactly like them. Doesn’t that sound silly? To think the entire market is exactly like you? It’s not true. Despite what your business coach says, you are not your ideal client. So do not think for them. Smart business owners, rich ones, don’t try to think for their market. They just focus marketing to them. And as of 2023, email is still statistically one of the most effective marketing channels with over 333 billion emails sent and received every day. You may not read them, but you are not the world. “Who even uses email lmao, wtf” Idk, maybe the 4.37 billion daily email users. Once again, 333 billion emails are sent and received every day. This is nothing to throw salt at. Let me tell you this: Everybody doesn’t check their emails. But there are enough people in the world that check their email to make you filthy rich. You don’t need everyone to open your emails. Just enough of them. “7 days a week is excessive. I find 3-4x a week is the sweet spot. Sure mailing more frequently probably brings in more revenue short term, but it pisses people off quickly rather than nurturing. Mon - Thurs for me.” Once again. “Excessive” is subjective. Data isn’t. And data shows that companies who email daily convert 12.5% of their list (compared to 9.9% for companies that send less.) Another thing. Email is not about “keeping subscribers.” Email marketing is about making money from your subscribers (ethically). And the truth is, effective email marketing does piss people off. The people who were never ever going to buy from you. Now tell me, what is so negative about that? Lastly, when you do email right, like how I teach inside of The Great Email Profit, you will keep more subscribers overtime, and these will be valuable subscribers. I promise you this guy does not have any data to back up this statement. It’s simply his opinion. Which is statistically wrong. And finally, my personal favorite… “I don't believe it's a valid strategy.” LMAO. These subjective folks refuse to look at data. As of today, email has generated $10.98B in revenue for the entire market. Even sexier, companies on average pull in $36 for every U.S. dollar they spend on email marketing. Tell me, where else can you put in $1 and get $36 back? With this said - this man's excuse is invalid. “What does this mean for you Adrian?” It means that there is lots of money to be made in the world of email. Especially if you email daily. But you gotta do it smooth, elegantly and so sharp that people don’t mind being pitched every single day. And I can teach you how to do that inside of “The Great Email Profit” course. Even if you suck at writing. I’ll show you how to become a masterful marketer with the power of the written word. Here’s the link to read up more about it: www.thegreatprofit.com
See you on the inside. -Adrian
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