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  • Writer's pictureAdrian Moreno

The Dangerous Rise Of Podcast Matching Platforms

There's Two Sides To Every Coin

"It's easier than ever to get booked on podcasts."

A statement that is beginning to make it even harder to get booked on podcasts.

I'll tell you why in a second.

But first, let me make sure we're clear as daylight.

I'm not demonizing podcast matching platforms at all.

Heck, I'm a huge fan of Podmatch and all of my customers are use their platform to find shows.

However, these platforms only work for you if you know how to actually USE them.

Most people don't.

Hopefully after they read this, they will.

If that happens to be you -- keep reading.

And if you are interested in podcast guesting to grow your business and personal brand then this article will be put you ahead of the crowd.

What Is A Podcast Matching Platform?

It's like a dating app for podcasters. in fact coined "It's like Tinder, But For Podcasters"

Podcast hosts can "swipe left or right" on a guest based on the pitch the received, or the "match" the platform made based on their info.

Podcast hosts can also use the search feature to find guest they like.

And guests, can search hosts they want to pitch.

For example, this is what Podmatch looks like:

Searching for guests on Podmatch

Searching for shows on Podmatch

Pretty cool if you ask me,


The Hidden Thorn In The Rose Bush

Picture this.

You run a podcast and are looking for awesome guests to be on your show.

So you join a platform like Podmatch to find some.

Surely enough, you begin seeing some quality guests roll in.

But after the first day or two, the pitches just don't seem to stop.

Then you have to go to many pitches, mostly from people who give off "copy & paste" energy.

Before you know it...

You stop looking at the pitches you receive.

No problem for you though, you can still use the search feature and find guests that YOU like and that YOU want to have on your show.

Sounds good...

But what about the ones pitching?

Oh no...

You can pitch until you're blue in the face, but you'll never see the amount of bookings that you COULD get if you just knew how to stand out.

The problem is that most people don't know how to stand out.

They send the same pitches that everyone else is sending.

And they really suck ass too.

Let me give you some examples:

Oh... so you expect me to use my valuable time to go through your stuff without telling me what you can do for me?

(This is just a FRACTION of the horrendous pitches I get)

Now I know you may be looking at these thinking...

"They aren't that bad."

And if so, let me tell you a lil'sum sum about marketing:

Nobody cares about you.

Like, at all.

Do you see now why all of these pitches were rejected?

Every single one of them talks about themselves.

None of them really tell me what they can do for me.

They are just big "Look at me" parades thinking they are somehow being valuable.

Now nothing personal, you don't know what you don't know.

But god damn. Why spend an entire pitch talking about yourself?

Even here...

We'll call this woman "Susan."

Yes the story is sad. I do empathize. I'm a human.

But in the content of pitching...

I don't really care.

You've told me nothing about how you can add value to my show.

Call me cut-throat or cold hearted.

I'm giving it to you straight.

Do not START a pitch talking about yourself.

No no no.

I'll tell you what to do in a second, but let me circle back to why this is a problem for people wanting to get on shows using these platforms.

I get too many shitty pitches to even want to look at most of them.

I'm not the only one feeling like that.

Two days ago I had a talk with a podcast host that has his show on a matching platform.

He said "I don't even look at these pitches anymore."

And guess what?

This host was someone I pitched on that platform, yet my pitch was so good that it cut through the noise and got me booked.

How do you do that?

Here's one powerful tip:

  • Put your pitch inside a video.

Instead of sending a boring email pitch, put it inside of a VIDEO.

This alone will make you stand out.

And don't make one video and blast it to a bunch of podcasts.

Instead, make ONE video per show you pitch.

One where you mention their name, the name of their podcast, why you like it and what you can do for THEM.

The personalization is key here. Absolutely key.

Now, what do you say in that video?

I won't spill the beans here, you can find out how to do that in my course here, but I'll give you an outline of the script.

1. Connect

Don’t actually ask this though.

Before you go into explaining how you can add value to them and their audience, connect with the host.

Find some way to relate to a recent episode or the overall theme of the show.

Be very specific in this part as it will make or break the pitch.

2. Introduce Yourself Through Story (In A Way That Demonstrates Your Expertise)

After and only after you connect, introduce yourself, and do it through a story.

This will get them emotionally invested.

After this, you tell them what you do and how it can help their audience (and be sure you know their audience)

When this happens you can easily do the next step.

3. Make The Ask

Now that you got them emotionally invested, they are ready to be asked to do something.

Just ask them directly whether or not they want to have you on their show, but do it in a way that is a win-win.

Again, if you want the email and video pitch scripts that land me on more than 50% of my pitches then get them in my course here:

And that's how you stand out amongst the crowd and get the biggest bang for your buck from these subscriptions to these platforms.

It's simple.

And this works whether you're already well known or nobody knows about you at all.

Give it a shot and let me know what you think.

In Conclusion

While podcast matching platforms can be a great way to get booked on podcasts, the rise in popularity has made it even harder to stand out from the crowd.

Many people send generic, self-centered pitches that fail to demonstrate their value to podcast hosts.

To increase the chances of getting booked, it's important to personalize each pitch and focus on how you can add value to the host and their audience.

One effective way to stand out is to create a video pitch tailored to each podcast.

By doing so, you'll be able to build a connection with the host and demonstrate your expertise in a way that sets you apart from the competition.

So, if you're looking to use podcast guesting as a way to grow your business and personal brand, take the time to craft a personalized, value-driven pitch that showcases your expertise and makes you stand out from the rest.



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