Ever heard of a group called "Heaven's Gate"?
No, it's not a new boy band. It's a cult that makes the Flat Earth Society look like a bunch of rational thinkers.
This cult was run by a couple who thought they were cosmic tour guides.
Marshall Applewhite (aka "Do") and Bonnie Nettles (aka "Ti").
Their belief system was nutty as hell:
- Earth is the kiddie pool of existence
- The "high level" is run by aliens
- They were sent by the "higher level" to wake people up (like cosmic alarm clocks)
Their sales pitch?
Simple:
"Do all the things we say, and the alien gods will beam you up. Just gotta be pure."
And boy, did they have a wild idea of "pure":
1. Rock the world's silliest bowl cut (think Lloyd from Dumb & Dumber, but worse)
2. Wear matching uniforms (because nothing says "individuality" like looking like everyone else)
3. Ghost your family (who needs loved ones when you've got aliens?)
4. Chemically castrate yourself (because apparently, aliens hate sex)
It got so crazy that "Do" eventually told everyone to chug a fatal cocktail of booze and meds.
His reasoning?
"They'll pick us up on the other side."
39 people bought that line. Hook, line, and sinker… all the way to the grave.
Sounds batsh*t insane, right? But here's the thing: People believed it.
Why?
Because Do and Ti knew the secret sauce of selling:
1. Get people emotional
2. Lead them
That's it. That's the magic formula.
Now, I'm not saying you should start a cult. (Please don't. I don't want that on my conscience.)
But here's what you can learn from this cosmic car crash:
Your sales pages need to hit people right in the feels.
Stop sounding like a marketing robot spitting out features and benefits. Start telling stories that make people feel something.
Because here's the truth: Emotions are what get people to open their wallets.
So if want to learn how to write sales pages that make people feel all the feels and open their wallets (minus the whole cult thing) - then you should definitely attend my new workshop
"Sales Pages for the Rest of Us”
Here’s the linky link with all the details:
Let's make your sales pages more addictive than a cult (but way less creepy),
Adrian "Not a Cult Leader…I Think" Moreno
P.S. And remember, you also get three awesome bonuses when you sign up.
Check them out here:
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