And Why You Should Too
Here's the ugly truth.
When you've got a sizeable list - you'll likely get unsubscribes every single time you send an email.
Which is good.
No, I haven't lost my marbles.
This is not bad. Not in any way is this bad.
You see, unsubscribes are good because:
1 - It shows you that your emails are actually landing in people's inboxes. Think about it, if nobody is unsubscribing...
Then nobody is seeing them.
Ouch. That’s a problem I don’t want to have, and neither do you.
2 - Unsubscribes are done by people who never had the intention of buying from you.
Most unsubscribes are from people who download free things and only want the free thing.
Others are from people who simply don't want marketing emails, which means... they aren't interested in buying anything you got.
(If someone is even the slightest bit interested, I promise you they will stick around at least for a few more days to see what you got)
Others are people who forgot about you and don’t know who you are (which means they definitely aren’t buying).
And others are done by assistants and admin people who work for business owners. These people aren’t interested in keeping your emails around either.
Now - with these people leaving your list, it leads to the next benefit of unsubscribes:
3 - It cleans your list.
People think having a massive list is the secret to success.
But this couldn't be further from the truth.
I've seen people with list sizes of 10k and not make a single sale...
Because their opens are like 3%.
No engagement.
There are lots of reasons for this. All of which have to do with your domain and email reputation, which is greatly influenced by the amount of people who open and interact with your emails.
So with unsubs leaving, you have a more targeted audience. A more valuable audience.
One that will make up for any lost subscribers due to their level of engagement.
(But please make sure you remove these people from your marketing list)
Certainly! Here are two more reasons why unsubscribes can be beneficial:
4 - It saves you money.
Most email service providers charge based on the number of subscribers you have.
When people unsubscribe, you're no longer paying to send emails to folks who aren't interested in your offers.
This means your marketing budget is being spent more efficiently on people who are actually engaged with your content.
5 - It provides valuable feedback.
Unsubscribes can be a form of silent feedback.
If you notice a spike in unsubscribes after a particular email or campaign, it might indicate that something about that content didn't resonate with your audience.
This gives you the opportunity to refine your messaging and strategy moving forward, ultimately leading to better results long term.
So you see my money loving friend...
Unsubscribes aren't bad. They're actually pretty good.
(Given you are always growing your list)
Now, for those who don't unsubscribe...
How exactly do you monetize them?
Simple.
1 - Have a great offer.
The offer is all.
If your offer is weak, then no email list can save you.
2 - Write a sales page for the offer.
Not a website. Not a booking link.
A SALES page (even if this is driving them to book a call).
3 - Write an email campaign to send traffic to that sales page.
For beginners, start with a 2 week long email promotion - 2 emails a day.
For more advanced email marketers, go with an aggressive 4-8 emails a day weekend long campaign.
Short but aggressive.
4 - Cha ching.
Not complex at all.
It's actually painfully simple.
You just gotta do it.
And that's exactly where my upcoming workshop comes in.
"Sales Pages for the Rest of Us”
In this workshop, I'll show you how to nail step #2 - writing that high-converting sales page.
By the end you'll have the skills to create sales pages that turn your engaged subscribers into eager buyers.
How does that sound?
Appealing?
I thought so.
Go to the Google doc below.
Here it is:
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