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  • Writer's pictureAdrian Moreno

How To Turn A Cold Email List Into A Warm List Of Leads That You Can Sell To Over & Over Again

Updated: Dec 12, 2023



The other day I was talking to a business owner who had told me she had over 5,000 emails, and that all the emails “stunk.”


When I asked her why they “stunk” she told me that it was because she had bought them, and every time she sent an email campaign that most of her emails wouldn’t get delivered.


Although the cause of this could be due to a variety of things, all of them lead to your email landing in the spam or promotions tab, and sometimes not even making it to the mailbox at all.


This is where you lose.


The main reason is that these email account holders have not actively subscribed to you, which means that your email is likely causing an alert when it comes in - one that moves it out of the primary inbox.


So when you rent a big list and send random campaigns to them at once, a large number will not receive them, and a large number of them may unsubscribe, which can cause trouble with the software you’re using to send the emails.


Aside from verifying your domain and email, it’s important that you get that cold list to opt-in to hearing from you.


Once you do that then you can follow up with them and send them down the sales funnel.


The problem is that too many of you are in a rush, trying to make the sale as fast as possible.


I know you hear this all of the time, but selling is very much like dating, and if you don’t approach as so you will end up customer-less, lonely, and cold.


This is why you must first get them to willingly give you the permission to contact them, just like a woman giving a man permission to contact her about a date.


And yes, like dating, this starts with a cold pitch.


Which means yes, you have to send a cold email, but the purpose of this cold email is simply to get them over the first line.


Get that first “Yes.”


Once you do that then you can ask them for a sale and seal the deal.


But there are steps in between, and I’m going to cover all of them now.


After this you will know exactly how to turn a cold email list into a warm one, and most importantly, how to seal the deal and get the sale.


Up first…


Warming Up Your Email: The First Step

I’d be screwing you over if I didn’t tell you about this, because without it, you will have trouble getting your cold emails seen.


Which means they won’t be opened, read and engaged with.


Most people open up an email account and immediately begin sending cold emails. I get it, I’ve done it too, it’s hard not to be a little eager to jump right in.


But making this mistake will only hurt you in the long run. Email providers are very intelligent these days, which means they have stepped up their ability to automatically find and filter out spam and promotional emails for their users.


And a sure way to fall into the grips of this is to send cold emails from either:


1 - A brand new and unverified email and domain (especially when you send from a “@gmail” email account.


2 - You begin sending emails from a domain (@yourdomain.com) that is unverified.


Both are huge no-no’s.


Thankfully, there is an easy way to fix this.


You just have to add your SPF/DKIM/DMARC records onto your domain, and then warm up your email account.


I have a video that shows you how to do both, just click here to get access to it.


The point is simple:


Add your SPF/DKIM/DMARC records to your domain and warm up your email account if you want to stand a chance in the world of cold-email.


Onward.


What Is A Cold List?

Before I go deeper, let’s make sure we’re on the same page with what a cold email list is.


A cold email list is a list of emails that have not personally given you permission to contact them.


This means this is an email list that you built yourself by researching, or a list that you purchased, rented or bartered.


It’s not a bad list just because they have never opted into hearing from you either, it’s just not a list that is ready to be sold.


You simply need to get them over the line, get that first yes, which we’re about to get into.


This is how you get someone ready to open up their wallets to you.


The Three Best Ways To Contact A Cold List

I know it says the best “three” ways, but both of these really just stem from one.


You need to send them a personalized cold email.


There are three ways you can do that.


First, you can send emails one at a time by yourself to this list.


Second, you can hire people to send these emails for you.


Or third, you can use softwares like Instantly, Apollo, Quickmail or Gmass to send personalized emails in bulk (using automation to do a bulk of the work)


Depending on where you’re at, there is something for you.


But what exactly are you saying in these personalized emails?


What To Say When You Reach Out To Each Contact

Whether you are going to send emails by yourself, hire a team to send them or get a software to do it for you, just know that you have to send personalized emails to each one.


(Note: The more automation you use for this, the less personalized the emails will be)


Now the question arises,


“What do I say in these emails?”


Simple…


You’re making an offer.


“But Adrian, I thought you said that I shouldn’t rush the sale.”


Yes, you’re right, which is why this offer is not a paid one.


It’s a free one.


Here’s what you want to do.


Come up with a free offer that you can make to the list.


Something called a “lead magnet.”


But that lead magnet needs to be carefully thought of and created if it isn’t created yet.


The goal with a lead magnet is not to just get contact information, but to create the desire for them to buy from you.


And the way you do that is by solving one step of the problem.


What this does is reveal another step of the problem, and when the prospect is aware of it, and aware that you can help them, they’ll likely go with you over the competition.


For example, I have a course that shows coaches and experts how to get booked on more than 10 podcasts every month.


So, I broke down my solution into steps:


First, they need to find shows that are ideal for them to pitch.


Second, they need to create a pitch to send to these people.


And third, they need to know how to approach each interview in a way that makes the audience want to follow and work with them.


So what I did was decide to offer a free solution to the first step of the problem.


I took my personal database of over 1600+ podcasts in various niches and offered it for free.


Why?


Because when they get the list, they are naturally going to think…


“How do I pitch this list?”


And this is where I introduce my course, which solves that exact problem by showing them how to create a very high compelling pitch.


See how that works?


How one problem creates another problem?


That is how you want to think of your free offer.


How can you create the desire for more?


More examples:


1.) You’re a sales coach, and you give away your personal strategy for using LinkedIn to fill up your sales calendar.


This makes way for the next problem.


“How do you convert the most of these calls as possible?”


Bam…


You make your paid offer.


2.) You’re a restaurant and you offer one free lunch in the house, and then you get them hooked. (Be sure you have data on the lifetime value of each customer that proves this is profitable for you)


3.) You have a free course that shows you how to land your first $2500 client, and then offer a service on the backend that shows you how to set up an automated funnel to do what they just did but on autopilot.


4.) You’re a nutrition coach, and you offer a free meal plan while knowing they will have questions on how to follow the plan, and then you can offer your paid nutrition services.


5.) You run a chiropractic office and you offer a free adjustment and then educate them on why they need more, and then upselling them.


You see, the trick is to make your “lead magnet” useful.


So many people focus on making things “valuable” - but value is subjective.


Use is not. If somebody can use it to resolve a problem, then it is a compelling free offer that people will take you up on.


I always recommend giving away stuff that other people charge for.


That’s the trick.


Now, time for the next problem…


How do you pitch that free offer?


Example Cold Email That You Can Model For Your Cold Out-Reaches

I thought the best way to show you how to do this was to show you how I am doing it myself.


So, below I am going to include my entire email out-reach script for every single lead on my “Cold list.”


Cold Email #1


“Hey Katie,


I came across your website and saw that you're a holistic health coach supporting busy women with nutrition and wellness counseling.


I was wondering if you ever thought about being a guest on podcasts to talk about what you two do? It can be a great way to grow your personal brand and attract high-paying clients.

I'm Adrian Moreno, and I grew my coaching business to six-figures in just one year by talking on more than 120 podcasts.


Now I have a list of 1,623 podcasts and their contact info for the people who run the shows. You can use this list to ask if you can be on their podcast too.


This list has over 300+ podcasts that cover things like fitness, nutrition, mindset, holistic health, healing and all things in your wheelhouse - meaning you can reach more women who could use your help by guesting on these shows.

Which is why I specifically reached out.


Your work seems like it would be great on these podcasts.

If you want it, I can give you the list for free.

No strings attached. Just respond "Yes," and I'll send it to you.

-Adrian Moreno


PS: I've been getting asked whether or not you have to pay to guest on these shows, and the answer is no :)”


This is my first email. And the purpose of the email is to get them to say “Yes” - that they want the list.


What I do next is then take their name and email and manually add them to my CRM.


I then add a specific tag that sets off an email sequence.


The first email contains the giveaway they asked for.


In this email specifically, I tell them to look out for my next email where I will show them how to pitch those shows.


I give them a reason to look out and expect another email from me, which starts the follow up process.


Using email to convert leads, which I’ll touch on a bit.


What if they don’t respond though?


Here are the follow up emails I send.


Follow-Up Email #1


If they don’t respond to the first email within three days, I follow up with this email, which gets a high number of responses.


“Hey Katie.


Following up on my last email.


Just a quick recap:


I've had the privilege of being a guest on over 120 podcasts, as a result I curated a list of 1,600 podcast contacts, with more than 300+ podcasts that cover things like fitness, nutrition, mindset, holistic health, healing and all things in your wheelhouse - meaning you can reach more women who could use your help by guesting on these shows.


Which is why I specifically reached out to you.


I think your work would be great to showcase on these shows.


If you're interested, all you need to do is respond with a simple "Yes," and I'll send the list your way immediately.


There are no strings attached – it's a genuine offer to help you get more eyes on your offers.


Let me know.


-Adrian”


Follow-Up Email #2


If they still don’t respond within another 2-3 days, I send this email:


“Hello Katie.


Just following up one more time on my previous emails.


I've had the privilege of being a guest on over 120 podcasts, and I've meticulously curated a list of 1,600 podcast contacts that you can pitch to guest on too, with more than 300+ podcasts that cover things like fitness, nutrition, mindset, holistic health, healing and all things in your wheelhouse - meaning you can reach more women who could use your help by guesting on these shows.


Which is why I specifically reached out to you. I know what you do would crush it on these shows.


Interested in the list for free? Just reply with a quick "Yes," and I'll send you the list of shows right away.


Best,


Adrian”


Follow-Up Email #3


And yes, a third follow-up email.


If they still haven’t responded within a week of the previous email, I send this:


“Hey Katie,


I'm reaching out again about the opportunity to help you grow your audience and attract more high-ticket clients.


I've had the privilege of being a guest on over 120 podcasts, and I've meticulously curated a list of 1,600 podcast contacts, with more than 300+ podcasts that cover things like fitness, nutrition, mindset, holistic health, healing and all things in your wheelhouse - meaning you can reach more women who could use your help by guesting on these shows.


Interested in the list for free?

Just reply with a quick "Yes," and I'll send you the list right away.


No charge necessary.


Best

Adrian”


At this point, if I don’t hear back I add their email to another list, a list that I will follow up within again after 6-months, starting from the first email all over again.

They likely forgot or never saw the first one, so it doesn’t hurt to go for it again.


Now go ahead and model these pitches for yourself.


The Focus Of Outreach: Doing It Right

When you’re doing this kind of outreach, it’s important to remember that you are doing it for one reason:


To build your warm list of emails.


When these people opt-in to your lead magnet, they are opting into your warm lead list.

This is when you use the power of email to follow up.


Daily emails.

Bonus: Turning Your Warm List Into A List That Pays You

Now, as someone who likes making money from my email list, I felt it was only right that I made sure you had an idea on how to turn this warm list that you’ve built into a real cash flowing asset.


One that converts like clock-work - month after month, week after week, day after day.


First, you have to market your paid services to this list, and do it consistently.


Specifically, daily.


Because companies that send daily emails typically sell more.


A study by HubSpot found that companies that send 30 emails per month had the highest open rates (32.4%) and click rates (6.5%) compared to companies who sent less.

Another study byYes Lifecycle Marketing found that companies that sent daily emails had the highest conversion rates, with an average conversion rate of 12.5%, compared to a 9.9% conversion rate for companies that sent emails less frequently.


I mean, just think about this…


If you joined two business coaches lists, and one of them emailed you once a week, and the other mailed you once a day….


Who would you naturally see as the leader?


Exactly.


Daily emails are also a leadership thing.


You see, the point is simple.


Daily emails win.


But, there’s a huge caveat.


Your emails can’t seem like marketing.


If they do, then you will piss off more subscribers then you will make sales.


The trick here is to write emails that come off like a friend is sharing a thought, but do it in a way that feels entertaining and not a marketing email.


It needs to be different, unique and stand out like a sore thumb.


Thankfully for you, I got an entire membership that'll help you do just that.


Click here to learn more: www.thegreatprofit.com/society


Hope you found this post helpful.


Please copy and paste the URL and then send this to a friend that you know this will help.


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